For Ontario Airbnb owners

Find what's quietly costing you bookings — and fix it.

Stay in control, keep the income — no manager, no permanent cut.

Free · about a minute · no call required.

Why Vico Lama exists

There's a third way to run your place.

You shouldn't have to give up control of your place — or a permanent cut of its income — just to earn what it's worth. Most owners think they only have two options.

Door one

Do it all yourself

Keep every dollar — and all the guesswork that comes with it.

Door two

Hand it to a manager

Give up control — and a permanent cut of every booking, earned or not.

The third way
Door three

Keep your place. Get help.

Keep your place and your income — and bring in someone who knows hospitality to fix what's holding you back.

What I actually look at

I read your listing the way a guest does.

A guest scrolling on their phone decides in seconds. I look at the same things they do — and flag what's costing you the click, the trust, or the booking.

Your photos, as merchandising

Do the first shots sell your place — or bury it behind the driveway?

Title & first impression

What a guest reads in the half-second before they scroll on.

The description that sells

Where your copy answers real questions — and where it loses them.

Pricing signals

Whether your rate matches what your place and area can command.

Reviews & trust

How your rating and replies read to a nervous first-time guest.

The bookable basics

Calendar, rules, amenities — the small stuff that turns guests away.

Vico Lama shows you exactly what's quietly costing your rental bookings — down to the specific fixes — and can put them right, so your place earns what it's actually worth without you handing it over to anyone.
How Airbnb decides who gets seen

Airbnb ranks every listing and shows guests the top ones first — quietly burying the rest, no matter how nice the place is. Here's part of what it scores you on.

4.8★
Slip below Airbnb's Superhost rating line and your listing gets shown to fewer guests.
90%
Reply slower than Airbnb's 24-hour response bar and it pushes you down the results.
<1%
Cancel on guests and Airbnb drops your ranking — and can pull your status.

And it ranks you on your photos, price, and description too — the exact things a free Spot-Check looks at. Sources: Airbnb Superhost criteria · Airbnb search ranking.

A real finding sounds like this Your cover photo shows the driveway instead of the lake. Specific, true, and worth more to you than what an audit costs. That's the whole idea — no vague "optimize your listing," just the actual thing and the actual fix.
How we can work together

Start free. Go further only if it's worth it.

Three simple steps — find it, name it, fix it. You never pay for the next one until you've seen the value of the last.

Step 1 · Start here

The Spot-Check

Free

A quick look at your listing and the top few things costing you bookings — no strings, no call required.

  • The biggest issues I can spot from the outside
  • Why each one matters, in plain language
  • Sent back to you in writing
Step 2 · Go deeper

The Full Audit

Request a quote

The complete read of your listing — every category scored, every fixable issue found, ranked by what'll move the needle most.

  • A full, category-by-category breakdown
  • A ranked fix-list: what to do first, and why
  • What's already working — so you leave it alone
Step 3 · Done for you

The Fix

Request a quote

You've seen what's wrong — now I put it right. The fixes from your audit, implemented, so you don't have to.

  • Rewritten copy, re-sequenced photos, tightened details
  • Done-for-you, usually an afternoon's worth of work
  • My current founding-client rate, while I take on early clients

Pricing is simple and honest — I'll quote you a flat number before any paid work starts, and you decide from there.

My one promise
Every finding is real, specific, and worth more to you than what the audit costs.

Michael

Founder · Vico Lama

Just me, hands-on. Every listing that comes to Vico Lama, I read myself — and I'm the one who tells you the truth about it.

Who's behind this

Real hospitality, not a faceless agency.

After years in hospitality, I know what makes a place work — what makes a guest choose it, trust it, and come back. Now I want to put that eye to work on your listing.

I've been in hospitality since I was fourteen — front of house, behind it, and just about everywhere in between. Long enough to know the work was never really about rooms or menus. It's about making someone feel at home the moment they arrive, and giving them a reason to come back.

I eventually wanted to understand places from the other side too, so I studied construction management — because a space that truly welcomes people is one that's been thought through, right down to how it's built. To me it's all the same instinct: I read your listing the way your next guest will, not the way a spreadsheet scores it.

Vico Lama is deliberately small, and I'm honest about that. You deal with me directly — I'd rather earn your trust with one specific, useful finding than a page of promises. And if part of your listing is already working, I'll tell you so, and leave it alone. Because in the end, my job is a simple one: to help your place make people feel at home.

Free · No call required

Get your free Spot-Check.

Paste your listing link, tell me where to send it, and I'll come back with the top few things costing you bookings.

Paste the link to your listing. That's all I need to take a look.

Just the link for now — no account, no obligation.

I'll email your findings here. No list, no spam — just your results.
Got it — thank you.

Your listing's in my hands. I'll take a proper look and email your Spot-Check shortly. Talk soon.